We collect personal information to:

• Process and fulfill orders
• Provide customer support
• Manage accounts and rewards programs
• Send transactional communications
• Send marketing communications (with opt-out available — to opt out, click the “Unsubscribe” link in any marketing email or contact us at zippy@zippypaws.com)
• Improve the Site and product offerings
• Prevent fraud and ensure security
• Comply with legal obligations

We do not sell personal information for monetary compensation.

However, we may share certain identifiers and online activity information with advertising and marketing partners for cross-context behavioral advertising.

Under California law and similar state laws, this may constitute “sharing” or “targeted advertising,” which may trigger opt-out rights for residents of California, Virginia, Colorado, Connecticut, Texas, and other states with applicable privacy laws.

You have the right to opt out of such sharing. See Section 9 below. A list of categories of third parties with whom we share personal information is available upon request by contacting us at zippy@zippypaws.com.

We retain personal information only for as long as reasonably necessary to:

• Fulfill the purposes described in this Policy
• Complete transactions
• Comply with legal and tax obligations
• Resolve disputes
• Enforce agreements

Retention periods vary depending on data category and legal requirements. As general guidelines: purchase history and transaction records are retained for up to 5 years to satisfy tax and legal obligations; account information is retained for the duration of your account plus 2 years; marketing preferences are retained until you opt out or request deletion; and browsing/device data collected via cookies is retained per our Cookie Settings tool, typically no longer than 13 months.

We may disclose personal information to:

• Payment processors
• Shipping carriers
• Marketing and email service providers
• Analytics providers
• Advertising platforms
• Technology hosting providers
• Legal authorities when required by law

All service providers are contractually restricted from using personal information beyond specified business purposes. Specifically, service providers are prohibited from selling, retaining, using, or disclosing personal information outside the scope of our written agreements, as required under the CPRA.

We implement reasonable administrative, technical, and physical safeguards. However, no system is completely secure.

In the event of a data breach affecting your personal information, we will notify you as required by applicable law, including California Civil Code § 1798.82.

The Site is not directed to children under 13. We do not knowingly collect personal information from children under 13.

Depending on your state of residence, you may have certain privacy rights under applicable law. California residents have the most comprehensive rights under the CPRA. Residents of Virginia, Colorado, Connecticut, Texas, and other states with enacted privacy laws may have similar rights. All eligible U.S. residents may have the right to:

• Know what personal information we collect and how we use it
• Access specific pieces of personal information
• Request deletion of personal information
• Request correction of inaccurate information
• Opt out of the sale or sharing of personal information
• Limit the use of Sensitive Personal Information
• Not be discriminated against for exercising your rights

To exercise your rights, contact us at: zippy@zippypaws.com or submit a request via our website.

We will respond to verifiable consumer requests within 45 days of receipt. If we require additional time (up to 45 additional days), we will inform you of the reason and extension in writing.

We may verify your identity before responding.

You may designate an authorized agent to make requests on your behalf. Authorized agents must provide written proof of authorization (such as a signed power of attorney), and we may require you to verify your identity directly with us to protect against fraudulent requests.

Note: The specific rights available to you depend on your state of residence. Some rights listed above (such as the right to limit use of Sensitive Personal Information) are available only to California residents. Residents of other states should contact us to determine which rights apply in their jurisdiction. We will not discriminate against any user for exercising privacy rights available to them under applicable law.

We offer a rewards program that may provide benefits (such as discounts or early access) in connection with the collection of personal information, including your name, email address, and purchase history. Participation in the rewards program is entirely voluntary. You may opt in by enrolling and may withdraw at any time by contacting us at zippy@zippypaws.com. The value of the personal information we collect in connection with the rewards program is reasonably related to the value of the benefits offered. We do not make any part of the rewards program contingent on your waiving any privacy rights.

Residents of California and other states with applicable privacy laws (including Virginia, Colorado, Connecticut, and Texas) have the right to opt out of the sale or sharing of personal information, or opt out of the processing of personal information for purposes of targeted advertising.

While we do not sell personal information for monetary compensation, we may share certain identifiers and browsing information with advertising partners for targeted advertising.

To opt out:

• Click the “Do Not Sell or Share My Personal Information” link in our website footer
• Adjust your cookie preferences in our Cookie Settings tool
• Enable Global Privacy Control (GPC) in your browser

We will honor your opt-out request as required by law.

We may update this Privacy Policy from time to time. Changes will be posted with a revised Effective Date.

This Privacy Policy is governed by the laws of the State of California, without regard to its conflict of law provisions. Any disputes arising under this Policy shall be subject to the exclusive jurisdiction of the state and federal courts located in San Bernardino County, California.

This Privacy Policy is available in alternative formats upon request. If you require this Policy in a different format due to a disability, please contact us at the information below and we will make reasonable accommodations.

ZippyPaws (Bencoo, Inc.)
5548 Daniels St.
Chino, CA 91710
(909) 606-6094
zippy@zippypaws.com